11 Jul 2017

Trip to Save Posidonia!

Cláudia Diniz

Loewe and TAG HEUER, two brands of the LVMH group, came together to support the social project named ‘Preservation of Posidonia of the Sea’. They’ve taken with them a selected group of influencers to join this social cause for two amazing days in Ibiza.

This social cause was created by the Vellmarí Association and its founder Manu Félix (Ambassador of TAG HEUER and explorer of the National Geographic).

Posidonia of the Sea is an aquatic plant that helps water to remain clean, crystalline, produces oxygen and creates refuge for many special animals.
Ibiza and Formentera are suffering from the loss of posidonias.

For this reason Loewe supports Posidonia of the Sea by launching two fragrances Agua de Loewe and Agua Loewe Coral and reinforces this cause by supporting the protection of the marine ecosystem.


I was there, and you can help too!! Share a photo on the social media until 1 st September with hastag #AGUALOEWExPOSIDONIA and the LOEWE will donate 1 euro for the Preservation of Posidonia.

During these two days of action in Ibiza, LOEWE and TAG HEUER prepared some incredible experiences for the invited influencers! It was two intense days, full of surprises and experiences that deserve to be shared.

First day…
-Ushuaia David GuettaSecound day…
-Diving Experience #DONTCRACKUNDERPRESSURE TAG Heuer -Agua de Loewe Lunch #AGUALOEWExPOSIDONIA-Sunset Hotel OD Talamanca

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