10 May 2018

Back to Bag – The vintage Logo Takeover

Sara King Moura

So far, everyone has lived a pretty much low key kind of environment when the matter is style, right?  The noisy that we our parents were used to has found a pitch and it began to soften during the late 90’s and early 2000’s. Ok, we all know that Fashion runs on a cycle, which means that  trends come and go, right? But we also know that, and from time to time, we meet a designer that is really capable of starting a new trend, right from the scratch. Phoebe was, most definitely, an impressive influence of the architectural and minimalist movement and that range of characteristics were, indeed, in charge of Fashion’s main stage. But as a result of Phoebe Philo’s Céline effect”  yes, we can say this – which turned women’s heads towards chic minimalism – matched with an onslaught of cut-rate counterfeits hitting the market, brands began to adopt a far more subtle approach to branding. Well, up until just now.

We haven’t seen SS19 shows just yet, but I strongly believe that they’re going to reinforce this amazing hunt for our beloved and so “in your face” logomaniatrend. Your heard me just right, indeed. The 80’s and 90’s trend found it’s way to 2018 and no other style has it been more apparent than at Dior’s autumn/winter 2018 show in Paris this week. Channelling the resistance culture that students were living fiercely in 1960s to champion women’s equality, the collection was chock-full of crochet and  rainbow-coloured patchwork – in a way, calling for a giant Gossip Girl and/or Clueless reunion. However, what really got people talking was the return of one of the fashion house’s most iconic handbags.

 First launched by Dior in 1999 under John Galliano, the Saddle Bag was propelled to prominence in the noughties as it graced the well-dressed arms of fashion’s elite including Sex and the City’s Carrie Bradshaw and our, current Kim Kardashian’s doppelganger, Paris Hilton. At the time it was available in a variety of styles from denim to leopard print but it was those that came swathed in the brand’s seminal logo and finished with a gold Dior D’ buckle that really set this style on fire for everyone. This style made it’ s return at Paris Fashion Week, where we were able to spot the logo-laden bag joined by two clean black leather silhouettes and three beaded versions that are guaranteed to be sell-outs – zero wrong. Although we have been facing a sort of retrospective in terms of fashion momentum, and believe it or not, the Saddle Bag’s resurgence has actually been on the cards for some time. Two years ago, more or less, Vogue called it when they spotted K-Pop trendsetter CL wearing it on her Instagram. On top of that, vintage styles have been quickly selling out on luxury marketplace sites like Vestiaire Collective, the Parisienne fashion shopping site for curated pre-owned premium and luxury products.

 As such, the Saddle Bag is firmly back within the fashion fold and being sported by a new wave of influencers from fashion models like Bella Hadid, Kendall Jenner and Adwoa Aboah to editors and street style stars alike.  By the way, I spotted pic version of it, and because I’m a woman of big and assertive decisions, i made the investment – secretly hoping to look at her and feel the same way Carrie always felt when reading Vogue – it is supposed to feed me.

 All my love,
Sara King Moura,
Fashion Editor







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